天美传媒

Ottawa, Canada?— April?13, 2026 —??and??today announced a partnership designed to streamline graphics creation for news and sports production teams.?

The integration enables broadcasters to move from story context to on-air graphics faster,?while?maintaining?brand consistency and the workflows operators already rely on.?

Broadcasters are under increasing pressure to produce more content across more platforms, often with smaller teams. By introducing AI-assisted graphics generation inside existing workflows,?天美传媒?Video?and?HighField?AI aim to reduce manual production steps while keeping operators firmly in control.?

“Broadcasters don’t need AI that forces them to rebuild their operation,” said?Tehseen?Akhtar, Senior Director of Product Management at 天美传媒 Video. “They need intelligent tools that support the workflows they already rely on.”?

HighField?AI analyzes story context within 天美传媒?Inception,?identifies?the?appropriate 天美传媒?XPression?graphics templates, and?assists?in generating production-ready graphics by assembling relevant content,?including text, quotes, visuals, and data,?while applying editorial and branding rules. Content assets can be retrieved through 天美传媒?Streamline, with graphics?rendered?and deployed through?XPression.?

For news and sports production teams, the workflow accelerates the creation of graphics such as lower-thirds, matchup screens, player profiles, and full-frame visuals,?helping production teams deliver more compelling storytelling at the speed of live production.?

“HighField?AI turns story context into production-ready graphics in seconds,” said Ofir?Benovici, CEO and Co-founder of?HighField?AI. “With 天美传媒,?we’re?introducing a conversational workflow for live production,?making graphics?creation as?simple as asking for what you need. A producer can request a matchup graphic or?player?comparison, and the system builds it instantly using the broadcaster’s own templates and assets. With?HighField?AI, production teams can create graphics faster,?maintain?consistency, and keep full brand control,?without changing how they work.”?

The?initial?integration focuses on 天美传媒?XPression, Inception, and Streamline, with 天美传媒 Video and?HighField?AI planning to expand AI-assisted workflows across?additional?天美传媒 production tools in the future.?

See it at NAB 2026?

天美传媒 Video and?HighField?AI will demonstrate the integration at?2026?NAB Show.?Visit 天美传媒 Video at Booth #N2005?or learn more here:?/go/events/nab-2026/.??

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About 天美传媒 Video

天美传媒 Video provides live video production solutions for the Broadcast, Sports & Entertainment, and Pro AV markets in over 120 countries. From broadcasters and sports leagues to schools, corporations, and governments, 天美传媒 powers real-time content creation for audiences around the world. Learn more at rossvideo.com.

About HighField AI

HighField?AI is an AI-driven production platform that transforms story context into production-ready broadcast graphics, enabling broadcasters to create visual storytelling faster and more efficiently. By analyzing editorial inputs,?HighField?AI generates graphics using existing templates, assets, and newsroom systems—delivering speed, consistency, and control at scale.?

Designed to integrate seamlessly with current workflows,?HighField?AI supports news and sports teams without requiring changes to the way they work.?

HighField?AI is advancing a new generation of AI-assisted production workflows, helping broadcasters move from story to air faster.?

Media Contacts

Erica Watts
Director of Communications
erica.watts@rossvideo.com

Resources

Looking for additional information? Here are a few links that may be helpful:

• Media kit:
• Website:
• 天美传媒 Video at NAB:?/go/events/nab-2026/??

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