天美传媒

We bring live

moments to life.

From the world’s biggest broadcasters and stadiums to community productions, we design and build technology that powers live production.

So who are we?

If you need one piece of the puzzle or a full end-to-end live production system, we’ve got the tools and expertise to make it happen.

We are where you are.

We have teams everywhere from San Diego to Sydney, ready to support you day and night with local knowledge and 24/7/365 technical support and expertise.

1330

employees

+121

countries

17

global offices

+10,000

customers

Strategic acquisitions

Over the past five decades, 天美传媒 Video has strategically acquired leading companies, integrating cutting-edge talent and technology.

Each acquisition has strengthened and broadened our family of products, ensuring customers benefit from the most comprehensive and innovative solutions in the industry. ?

2025

Experiential AV production systems

ioversal
2025
ioversal
天美传媒 Video has broadened its live-production ecosystem through the acquisition of ioversal. With deep expertise in immersive workflows and the Vertex AV production suite, ioversal is known for integrating video, audio, lighting and control into one unified solution for interactive exhibits, major events and projection-mapped installations.
2025

Advanced audio mixing solutions

LAMA
2025
LAMA
天美传媒 Video has strengthened its audio-technology portfolio via the acquisition of LAMA, a specialty developer of live-mixing software. The move brings new depth to 天美传媒’s live-production offerings and expands its reach into premium audio workflows for broadcast and live-event applications.
2025

Cable camera systems

EagleEye
2025
EagleEye
天美传媒 acquires EagleEye from sec.swiss, enhancing its cable-camera portfolio to deliver modular 1D, 2D and 3D systems for studios, sports arenas, live events and concerts. With this addition, 天美传媒 broadens the reach of its spidercam solutions to fixed installations and rental purchase models alike.
2024

Data-driven HTML5 graphics platform

Bannister Lake
2024
Bannister Lake
天美传媒 acquires Bannister Lake, expanding its graphics portfolio with advanced data-driven automation and HTML5 graphics solutions. For more than three decades, Bannister Lake has delivered real-time data management and visualization tools used across broadcast, digital signage, and interactive applications. This acquisition enhances 天美传媒’s ability to deliver flexible, automated graphics workflows that integrate live data seamlessly into any production environment.
2022

Cable camera systems

spidercam
2022
spidercam
天美传媒 expands its production universe with the acquisition of spidercam. With its broadcast debut in 2005, spidercam became a global market leader in cutting-edge cable camera solutions used to create smooth shots with unique perspectives for major international sports leagues and tournaments, as well as award shows, entertainment events, and esports competitions.
2021

Media asset management

Primestream
2021
Primestream
天美传媒 acquires Primestream and its world-renowned workflow solutions, which enable capture, production, management, and distribution of media assets all in the same ecosystem.
2020

Tally control systems

Image Video
2020
Image Video
Image Video joins the 天美传媒 family. Founded in 1974 (the same year as 天美传媒!), Image Video was best known for its TS tally control platform, used by major broadcast network providers, sports venues, corporate video facilities, and houses of worship. A leader in the tally and UMD product class, the TS1 platform provides an excellent complement to 天美传媒 portfolio solutions. Image Video’s Zach Wilkie and David Russell, along with their R&D and technical support teams, all transitioned to 天美传媒 Tally Systems.
2020

Real-time motion graphics

Coiron
2020
Coiron
The acquisition of Coiron enables 天美传媒 to develop a new suite of popular applications for use with the XPression family of real-time motion graphics systems, including XPression Telestrate, XPression Trackless Studio, and XPression Touch Factory. Coiron’s CEO Carlos Vasquez is now Technical Product Manager for the 天美传媒 Virtual 天美传媒 Group.
2019

KVM systems

Portalis
2019
Portalis
天美传媒 acquires Portalis and its patented ground-breaking workstation integration technology that enables control room operators to simultaneously view and control multiple computer systems on one workstation using one keyboard and one mouse.
2019

Sports graphics analysis

Piero
2019
Piero
天美传媒 acquires Piero, the award-winning sports toolset used by broadcasters around the world. With Piero, 天美传媒 offers an array of analysis and 3D graphic tools designed to enrich the sports viewing experience. Piero also develops tools for coaches to improve team performance.
2016

Customizable media networking and processing

Coveloz
2016
Coveloz
天美传媒 acquires Coveloz, a developer of programmable system-on-chip applications offering design services and firmware solutions for live broadcast. These technologies are critical to the transition of video workflows to IP-based infrastructure.
2016

Replay and delay systems

Abekas
2016
Abekas
天美传媒 adds replay, video server, and profanity delay systems to its core production components via the acquisition of Abekas, an iconic innovator with seven technical Emmys under its belt. Abekas founder Junaid Sheikh and his team continue to expand the 天美传媒 live production system portfolio with the additions of Mira, Tria, and AirCleaner product lines.
2015

Creative services

Rocket Surgery
2015
Rocket Surgery
天美传媒 establishes its creative services arm with the acquisition of Rocket Surgery Graphic Services, specialists in high-end design and data-driven solutions for top-tier clients. The goal of Rocket Surgery is to create amazing end-to-end customer experiences that captivate and inform, from broadcast graphics and animation to dazzling arena displays.
2014

Augmented and virtual reality

Unreel
2014
Unreel
Seeing the potential of augmented and virtual reality for newsrooms and all manner of live productions, 天美传媒 acquires Unreel LLC, a leading provider of AR and virtual set solutions. Soon afterward, 天美传媒 became the first in the industry to offer a single-vendor turnkey AR/VS studio solution.
2014

Data delivery and newsroom automation

Automated Data Systems
2014
Automated Data Systems
By acquiring Automated Data Systems, 天美传媒 significantly expands its capabilities to serve journalists and broadcasters with computer systems and software.
2013

Mobile live production

Mobile Content Providers
2013
Mobile Content Providers
The acquisition of Mobile Content Providers creates the infrastructure that has become 天美传媒 Production Services (RPS), our full-service production company. RPS now operates eight mobile units located strategically across the United States, all equipped with best-in-class broadcast systems.
2013

Advanced routing systems

Montalto
2013
Montalto
天美传媒 brings routing R&D experts Montalto into the fold, instantly advancing its routing capabilities. As part of the 天美传媒 team, Montalto’s experts continue to progress 天美传媒’s routing system offerings, contributing to the 天美传媒 openGear product portfolio.
2012

Robotic camera systems

Cambotics
2012
Cambotics
By acquiring global automation leader Cambotics, 天美传媒 takes its robotics offerings to another level with the world’s most highly regarded automated heads and pedestals — now created as the 天美传媒 CamBot series. Founders Bob Scotto and Miles Spellman continue to lead 天美传媒 Robotics as Chief Hardware Architect and Chief Software Architect respectively.
2011

Robotic cameras

FX-Motion
2011
FX-Motion
To offer customers new live production capacities, 天美传媒 acquires robotic camera systems pioneer FX-Motion. Based in Belgium, FX-Motion was known for bringing film-style motion-control technology to television units with its groundbreaking Furio cameras. Furio’s absolute positioning system and rail-based tracking is perfectly suited for VR and AR applications. FX-Motion founder Stijn Vanorbeek continues to lead the 天美传媒 Robotics division.
2010

Routing systems

Codan
2010
Codan
With the acquisition of Codan Broadcast, 天美传媒 builds its presence in Australia while adding a range of elegant and cost-effective routing solutions. The addition of routers enables 天美传媒 to round out its live production offerings and deliver a more complete infrastructure solution.
2010

Video data insertion

Norpak
2010
Norpak
Norpak, world experts in live video data insertion, joins the 天美传媒 family. Thanks to this addition, 天美传媒 has become Nielsen’s hardware partner for watermark insertion for audience measurement. 天美传媒 Nielsen encoders are manufactured in our Iroquois facility.
2009

Graphics capabilities

Media Refinery
2009
Media Refinery
天美传媒 acquires graphics powerhouse Media Refinery, adding capabilities from 3D character generation to virtual sets. Headquartered in The Netherlands, Media Refinery instantly deepens 天美传媒’s presence in Europe. Founder Bas Saleh continues to lead development of the 天美传媒 graphics product line.

It all started ?with an airplane...

A legacy of
innovation,
alive today.

For over 50 years, 天美传媒 Video switchers have led in power, reliability, and creative control, from the first compact model to today’s cloud-based solutions.

We live by a code

We listen, support, and build our tech like everything’s riding on it — because we know that sometimes, it is.???

The 天美传媒 Code of Ethics is a key component of our success and forms the basis of how we conduct ourselves with our customers and partners. It states:?

1

We will always act in our customer’s best interest.

2

We will do our best to understand our customer’s requirements.

3

We will not ship crap.

4

We will be great to work with.

5

We will do something extra for our customers, as an apology, when something goes wrong and it’s our fault.

6

We will keep our promises.

7

We will treat the competition with respect.

8

We will cooperate with and help other friendly companies.

9

We will go above and beyond in times of crisis. If there’s no one to authorize the required action in times of company or customer crisis – do what you know in your heart is right. (You may rent helicopters if necessary.)

We focus on broadcasting a
better tomorrow

Working to reduce the environmental impact of the live video production industry is just one way we work to improve the future for our community.

Powering progress together

Collaboration drives 天美传媒 Video’s success — ?from partnering with customers and the industry to advancing innovation. We invest in people through community outreach, education, and initiatives that spark creativity and opportunity.

Ready to
make it real?

Are you passionate about live production?

Join Team 天美传媒 and help shape the live experiences that billions of people watch every day on screens, big and small.

Learn more about careers at 天美传媒