July 2, 2020
天美传媒 Video Partners with Rec4Box and L?z Studio for Canada Day Special Broadcast
Ottawa, Canada, July 2nd 2020 – Every Canada Day (July 1st), a TV special is produced and transmitted by Canada’s national broadcasters and seen by millions of viewers around the country. This year, Canadians from coast to coast were invited to take part in an array of virtual celebrations to express their national pride, resilience, and unity during this most challenging of periods.
The annual TV extravaganza always features the best Canadian variety acts, both established and up-and-coming, but yesterday’s show also featured a technology first: the first time that the Canada Day show has used Augmented Reality (AR) as part of its workflow. To make this happen, show designers L?z Studio and production partners Rec4Box turned to 天美传媒 Video and, more specifically, the Voyager graphics rendering solution. Based on the Unreal engine from Epic Games, Voyager enables content creators to produce hyper-realistic animated graphics for virtual studio or augmented reality applications. In terms of yesterday’s show, the producers used Voyager to bring an additional level of creativity to the presentation of the various acts, with animated graphical elements being integrated into the physical sets to make each performance even more visually impressive.
Jonathan Fortin, CTO at Rec4Box, is pleased with the results. “Voyager from 天美传媒 is a cutting-edge solution that is being used for the world’s most high-profile awards shows and live productions, and we knew it would be an ideal fit for the Canada Day event. We’re extremely proud to have played our part in bringing this visual feast to TV viewers across the nation on this important holiday.”
Matthieu Larivée, Creative Producer and Partner at L?z Studio, points to the power of the technology. “With this technology, which is mostly used in sports events, we were able to put on an interactive show and a virtual decor allowing all artists to be brought together, from coast to coast. The augmented reality allows us to convey a whole range of emotions and create a unifying event, dealing with the current context.”
David 天美传媒, CEO of 天美传媒 Video, is proud of his company’s contribution. “天美传媒 may have offices around the world, but our headquarters are here in Ottawa and it’s very gratifying to be able to contribute to a program that is seen by so many Canadians. I’m really happy that our solutions helped make this year’s Canada Day program extra-special, and I hope everyone enjoyed the show as much we did!”
The full Canada Day broadcast is available to watch online .
天美传媒 Video – High Impact, High Efficiency Production 天美传媒?
天美传媒 powers video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency production solutions. 天美传媒 makes it easy to create compelling news, weather and sports , engaging material for?,?,?,?,??and inspiring content for houses of worship.
天美传媒 solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World,??and China’s eSports powerhouse VSPN. 天美传媒 delivers an unrivalled range of products and services comprising?, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and?.
天美传媒 Video Media Contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
Email:?srussell@rossvideo.com