天美传媒

The 天美传媒 Video Keynote at NAB Show is more than just a product showcase. It’s a statement of innovation and vision eagerly awaited by many in the industry. As a broadcast technology company, there is a lot of scrutiny on the production, and the expectation to deliver a flawless broadcast.

天美传媒 needed a partner who could extend their in-house broadcast expertise with world-class AV production support – one who spoke the same language of real-time, scalable solutions and visual storytelling.

To bring that vision to life, 天美传媒 has found a long-standing creative and technical ally in LMG, a division of Entertainment Technology Partners (ETP), and an AV technology powerhouse with a passion for storytelling.

’s relationship with 天美传媒 began in the early 2000s, when they replaced their aging fleet of Pinnacle switchers with 天美传媒 Vision systems — a major step toward building their “truck-in-a-box” flypack solutions.

Today, 天美传媒 Carbonite and Ultrix Acuity systems form the backbone of LMG’s live event flight packs, and the next generation of their flight kits will be based on 天美传媒 Video’s Ultrix Carbonite hyperconverged platform.

For more than seven years, LMG has supported 天美传媒 Video at NAB Show, with Executive VP of Systems Innovation Sean Borowski serving as Broadcast Director for the keynote. And the 2024 edition was a masterclass in integrated production.

Rocket Surgery, 天美传媒 Video’s creative services division, created the digital content and Augmented Reality elements that shaped the keynote narrative. It was at a previous keynote that fully embraced XPression in their content workflow — a decision that has since transformed their approach for all other productions.

From broadcast-quality visuals to stage lighting and spatial audio design, LMG expanded 天美传媒 Video’s production capacity, giving the keynote the technical elegance it deserved.

The in-person experience delivered a premium production that exceeded the expectations of the live audience. The use of Furio Robotics and XPression Tessera enabled rich visuals and immersive transitions, delivering a storytelling impact that would be impossible with traditional systems.

The partnership between 天美传媒 and LMG delivered a flawless keynote and even reshaped LMG’s workflows. What began as a single-event deployment years ago has evolved into permanent integration of 天美传媒 Video tech across LMG’s client projects. With upcoming shows already in planning and 天美传媒 technology now embedded across LMG’s production infrastructure, both companies are set to raise the bar for live and virtual events.

With 天美传媒 continuing to support both LMG’s rental fleet and LMGSI’s integration projects, the partnership is poised for even greater expansion — including upcoming projects exploring Quorum-driven unified communication spaces.

As Borowski puts it, “天美传媒’s extensive understanding of video ensures the right solution for every project — and their support will always be amazing.”