Corporate AV Archives — ��ý Video

A Conversation on Innovation, Community, and the Future of Venture Support

��ý Video Team — Mon, 23 Feb 2026 17:54:21 +0000

At Hub350,��RBCx��and Amplify Capital��meeting��to record a podcast series together was not simply about finding an opportunity��for face time and exchanging��views—it was about delving into the concepts, discoveries, and experiences��that contribute��to innovation in��Canada’s��economy. Held in��Hub350’s��Digital Media Lab, these groups��are��inextricably tied to innovation in��Canada’s��start-ups.

It’s��heartening to think that such an informative, in-depth discussion on venture capital, community growth, and ways in which Canadian start-ups could��utilize��these opportunities for expansion is now available to be viewed on a podcast that brought two different ecosystem players into the same room.

A Conversation Worth Sharing

The joint effort between��RBCx��and Amplify Capital��is��based on their common goal to support young companies. By appearing on the podcast, they received an opportunity to share their views on what��founders��face in modern times while seeking ways to enable their success.

By��recording��at��Hub350, which is situated in the heart of��Canada’s��largest tech park, these two groups were able to��hold��their discussion in an environment specifically designed for connectivity, innovation, and content production.

Leveraging the Digital Media Lab’s broadcast-quality equipment, the nature of��the��discussion in the session��centred��on the exchange of ideas, narratives, and views, which��was��sought after��by both groups.

“There’s a lot of uses a studio like this or tech like this in a corporate space”
Lindy Ledohowski – Vice President Relationship Managment, RBCx

Why Hub350 Was the Right Environment

Hub350, run by the Kanata North Business Association (KNBA),��serves as��a meeting ground for over 540 tech companies in Canada and abroad. It is an innovation hub where founders, investors, students, and partners come together to network, collaborate, and explore��what’s��next.

Spaces such as the Digital Media Lab provide opportunities for these moments to be captured in new ways, whether through interviews, panels, workshops, or updates. For��RBCx��and Amplify Capital, simply being able to record their discussion at Hub350 allowed their talk to be captured in a professional and relevant setting.

Technology Supporting Community Storytelling

The Digital Media Lab at Hub350 brings modern, intuitive, user-friendly production tools to its members. The goal is simple: help innovators share their stories clearly and effectively.

For the RBCx and Amplify Capital podcast, that meant the hosts could focus on the conversation while the space supported a professional-quality recording—ready to share with founders, partners, and other audiences.

Showcasing Voices in the Canadian Innovation Ecosystem

Podcasting from Hub350 is one example of how tech communities are finding new ways to connect and share ideas. In these sessions, the spotlight stays where it should: on the conversation—two leaders from different ecosystems discussing innovation, capital, and how to build stronger communities for the future.

As more organizations look for ways to tell their story and reach their audience, spaces like Hub350 and the production resources available within them can play an important role.

Learn more about RBCx: rbcx.com
Learn more about Hub350 and its Digital Media Lab: hub350.com
Learn more about ��ý Video Corporate ��ý

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Make every leadership update feel like primetime TV

��ý Video Team — Wed, 28 Jan 2026 12:37:34 +0000

Hybrid communication is the new normal.

Every interaction is expected to cater to both physical and remote audiences. Meetings, messages, and public events must be set up for people in the room and those joining online at the same time.

On top of that, leadership updates, town halls, and internal events are now judged more like productions than regular meetings. The way they look, sound, and flow affects engagement, trust, and how well messages are received, especially when people watch on demand.

Quorum is ��ý Video’s AV production platform that makes professional communication scalable and easy to use. Unlike traditional AV setups that need several platforms for different production stages, Quorum gives you one straightforward workflow, so you don’t have to deal with complicated integrations.

It helps organizations in both private and public sectors produce high-quality hybrid communications by bringing together in-room production and remote contributors, without extra hassle or technical know-how.

Professional production made for corporate and AV teams

Quorum enables AV and IT teams to deliver broadcast-quality meetings without hiring extra production staff, helping them achieve professional results with the team they already have.

It’s easy to control cameras, audio, transitions, branding, and graphics right from a browser, so both in-room and remote participants feel included in a smooth, well-planned production.

Most users can learn the main workflow in less than 30 minutes, even if they have no broadcast experience.

Remote contributors, fully integrated��

Remote participation is essential, but most meeting tools are not built for live production.

Quorum uses Zoom to bring remote presenters and contributors into live events smoothly, without interrupting the workflow. Zoom manages participation, while Quorum takes care of the production.

Bring in contributors live whenever needed, manage handovers smoothly, and keep visuals consistent throughout the event. Whether there are two or hundreds of remote contributors on a call, everyone stays connected without complicated workarounds.

Organizations can keep using their favorite platforms for daily meetings. When they need to produce more professional or external hybrid events, Quorum steps in and uses Zoom to bring remote contributors into the production cleanly.

More control, fewer mistakes��

Live communications leave little room for error. Hot mics and awkward transitions can distract from your message and make your organization look sloppy.

Quorum helps your team avoid on-air mistakes by giving them full control over contributors, timing, and flow. Branded graphics and templated visuals make hybrid events feel credible and well-planned. The result is content people actually want to watch, and a lot less stress for everyone involved.

Scales without changing how teams work��

Quorum grows alongside your organization. You can start with executive updates and move on to larger hybrid events without needing new workflows or retraining. Quorum works with your existing tools and streaming systems.

Quorum One: an all-in-one solution

Quorum One expands the platform into a compact, all-in-one AV meeting production system.

It brings together live switching, automation, monitoring, and AI camera tracking in one system, all accessible through a browser. Quorum One is perfect for meeting rooms that need reliable, simple production.

Designed for today’s professional communications teams

Quorum supports professional communication for all types of corporate and public-sector organizations, helping with internal and official messages wherever clear, reliable communication matters.

Quorum helps organizations go beyond basic meetings by delivering hybrid communications that are purposeful, engaging, and credible, with easy control and professional branding.

Visit the Quorum product page to discover more and see how this solution could transform how you deliver your meetings.

Smart production. Serious business

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Designing Corporate Studios That Your Clients Love to Use

��ý Video Team — Thu, 07 Aug 2025 18:19:24 +0000

A Practical Guide for AV Consultants and Integrators Bringing Video In-House

Video is no longer optional for today’s enterprise clients — it’s essential. Internal comms, executive updates, social content, training, onboarding, livestreams, product demos — it’s all going on camera. And more often than not, your clients want to produce that content in-house.

Why?�� Because speed, brand consistency and cost-efficiency matter. Because leadership doesn’t want to wait three weeks for a vendor quote. Because internal comms wants to pivot messaging this afternoon. And because teams want tools that work like the rest of their tech: simple, scalable, and self-operated.��

That’s where you come in.��

As an AV consultant or system integrator, you’re the one they count on to bring order to the chaos — to design a repeatable, future-ready studio model that empowers internal teams without overcomplicating their day.

Studios: More Than Just a Room With a Camera

Anyone can hang a camera in a conference room and call it a studio. But your clients are asking for more. They want branded, high-quality content that looks sharp across platforms. They want to reduce tech friction so non-technical teams can produce without stress. And they want a solution that scales — across floors, buildings, campuses, and time zones.��

In short: they need a system. Not just gear — a workflow.��

This is where your design expertise shines. By partnering with vendors like ��ý Video, you can create high-performing studio environments that are intuitive, elegant, and repeatable — environments that make your clients look and feel like pros without needing a full crew every time.

Here’s What Clients Are Really Asking For

Whether it’s a Fortune 100 or a regional utility, the requests are becoming consistent:��

“Can our comms team run it without IT every time?”
“Can we control it from the main campus — or from home?”
“Will this still work five years from now?”
“Can we duplicate this setup in New York and London?”

When you design with systems like ��ý Video’s Ultrix, Carbonite, PTZ robotics, and DashBoard, the answer is “yes” — every time.

What You Build With ��ý Video

Here’s how consultants like you are using ��ý systems to build studios your clients can actually use:��

Ultrix
Think of it as the flexible backbone. One platform that bridges SDI, ST 2110, Fiber, NDI, HDMI, DisplayPort DANTE, MADI — compact, energy-efficient, and perfect for rack-tight corporate installs. It keeps things clean, organized, and ready to scale.��

Carbonite Switchers
Your client doesn’t need to know what a transition bus is — they just want scenes to switch smoothly and their brand to look consistent. Carbonite delivers that with muscle and simplicity.��

XPression
2D & 3D graphics and animations for any live video format, in real time.

PTZ
Perfect for live broadcasts based in corporate board rooms, auditoriums, classrooms, and corporate video studios, our 4K UHD PTZs provide the perfect addition to any video production.

DashBoard
This is the secret sauce for self-operated studios. You build custom panels — no code required — so users can trigger shows, adjust lights, or control PTZs with labeled buttons that just make sense.��

Inception
For clients with larger comms or news-style teams, Inception centralizes scripting, scheduling, and publishing — all in one place. It’s great for planning, and it keeps everyone aligned.��

From Flagship Studio to Global Rollout

The beauty of a great corporate studio design is that it can be replicated. Start with one flagship install — then scale it across departments, campuses, or regions. That’s real ROI for your clients — and real opportunity for you.��

We’ve seen consultants design a single-room template with ��ý gear and deploy it to six locations within the year. Repeatable infrastructure = repeat business.��

And since ��ý supports open standards (Dante, NDI, ST 2110, SDI/IP), you’re not locking anyone into a walled garden. You’re giving them freedom to evolve — and that builds trust in the workflow, for consitant and repeatable resluts for AV/It operators.��

Set Up for Today. Ready for Tomorrow.

Corporate video isn’t a trend — it’s a long-term strategy. Clients want to move away from ad hoc gear carts and start thinking like media operations. They want durable, serviceable, supported systems. And that’s exactly what you can give them.��

��ý systems are built to last, CAD-ready, and backed by global support. You get pre-sales engineering, deployment support, and 24/7 assistance post-install. So when clients call, you’re already one step ahead.��

You’ll also get access to:��

Pre Sales ��ý ��ý architects -– your ��ý contact throughout your project
Reference designs��
Network diagrams��
Workflow templates��
Pre-configured DashBoard panels��

It’s all there to make your job easier — and your projects faster to deliver.��

You’re the Architect of the Experience��

You’re not just wiring boxes. You’re creating experiences that shape how brands tell their stories. When you build a studio that works, your client’s entire team gains creative confidence. They can shoot content without fear. They can represent their brand with polish. They can tell better stories, more often.��

That’s the impact you make. And that’s the kind of work we love to support.

Let’s Talk Like Partners

At ��ý, we’re not just selling products — we’re building relationships. We know that you’re on the front lines with your clients, making real decisions with real consequences.��

So we’re here to make your job easier — whether it’s providing spec sheets, consulting on network design, or helping your client understand what’s possible (and what’s not). When you win the project, we all win.

Let’s Build Studios That Work Hard and Look Good

You already know how to design great AV experiences. Let us help you bring that same standard to high-quality video production workflow.��

Whether you’re working with a corporate campus, a government agency, or a university comms team, we’ve got the tools to make your next studio a standout — and the support to make you look good doing it.

Ready to design your next corporate studio?��

Let’s collaborate. Find out more and talk to a ��ý Video solutions expert today.

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Designing Control Rooms and Studios That Power Enterprise Video

��ý Video Team — Thu, 05 Jun 2025 18:40:15 +0000

Hybrid work and stronger brand standards have raised expectations for corporate video. For years, companies have relied on basic tools for webinars, video calls, and presentations. But today, clients expect the polish of network television — whether it’s for an all-hands meeting, a virtual event, or a public-facing livestream.

For AV Consultants and System Integrators, that shift has made control room design a top priority. Instead of putting together one-event setups, organizations are investing in centralized systems that deliver consistent, high-quality video across teams and locations.

These control rooms now anchor enterprise video — connecting offices, campuses, and global hubs, and supporting everything from leadership broadcasts to live internal events and studio productions.

As video becomes part of everyday operations, rather than occasional productions, the control room is no longer a support tool but a strategic asset — the central hub for all AV production, whether within the corporate studio, production of a live event or managing digital signage in corporate headquarters and satellite offices.

Simplifying control room operations for all users

Traditional AV setups were built for one-room presentations — not necessarily for managing multi-location video at broadcast quality. Today’s corporate clients need capabilities like live switching, remote camera control, virtual sets, robotic camera systems, and automation to deliver polished content at scale — often while integrating with existing infrastructure. Virtual studios are also shaping enterprise AV plans. Many teams are turning to software-based production environments to create on-brand visuals with real-time graphics and virtual sets.

AV production crews span a wide range of experience — from beginners to seasoned professionals. Regardless of skill level or experience, users increasingly expect to walk into a room, press a button, and walk out with a broadcast-quality recording and a high level of automation — no crew required, no troubleshooting.

AV Consultants help define those expectations, identifying where automation, remote control, and preconfigured workflows can streamline operations. Consultants and system integrators then design and deliver tools that produce consistent, high-quality results — easy to use and designed to minimize training and support.

User-friendly interfaces, repeatable workflows, and remote monitoring give AV teams the tools to manage studio-grade productions with solutions that are easy to use and deliver reliable, repeatable results.

Scaling enterprise video without overbuilding

A single control room might handle a CEO keynote one morning, a video podcast in the afternoon and a multi-source panel the next day — supporting internal communications and branded video from one centralized interface. To manage a broad range of productions. reliably, systems must be compact, integrated, and easy to maintain. Overbuilt or piecemeal setups create friction and make scaling harder.

The most effective solutions are built to work within existing infrastructure and support protocols like NDI, Dante, ST 2110.

��ý Video offers a modular platform that supports this approach:

Ultrix combines routing and audio processing into one compact, rack-efficient platform.
XPression – 2D & 3D graphics and animations for any live video format, in real time.

PTZ and Furio robotics provide automated, silent tracking cameras that enable multi-camera setups without large crews.
Ultriscape software defined multiviewer, customers realize significant cost, space, and power efficiencies with unparalleled flexibility and agility.

Carbonite delivers intuitive switching for live production control.

DashBoard offers no-code, customizable user interfaces that let internal teams manage productions easily and give AV teams the flexibility to tailor control panels for different workflows.

Inception ties everything together with tools for content planning, scripting, and production workflow coordination.

Together, these tools empower the design of efficient, repeatable control rooms that meet the evolving demands of enterprise video—across any production format—while offering a robust platform for scalable expansion.

Supporting every stage of the project

AV Consultants & System Integrators work with ��ý Video solutions architects to validate workflows that help move projects quickly from planning to proposal, streamline approvals, and reduce guesswork. System integrators rely on modular implementation guidance and factory-tested builds, along with real-time assistance to reduce risk, stay on schedule, and deliver clean installs with confidence.

Control rooms often span multiple environments and require coordination across teams, spaces, and timelines.

��ý Video stays involved from early consultation through installation and beyond — providing 24/7 technical support and responsive engineering resources that keep projects moving and give clients confidence long after the system goes live.

Enhance control room performance

Broadcast-quality corporate video is now the standard. AV consultants and system integrators who deliver scalable, operator-friendly systems are becoming trusted partners to the enterprise. ��ý Video provides the tools, project collaboration and support to help you build them.

Learn More about ��ý ��ý for the workplace.

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How to use corporate video production to build your brand��

��ý Video Team — Sat, 22 Mar 2025 14:49:56 +0000

Corporate video content can be quite useful for introducing people to your brand and explaining your products and services in an exciting and visually appealing fashion. 

However, making a successful corporate video can be quite scary. Some of the questions that might be circling your mind include: 

Should you work with a video production agency? 
Is it better to hire a videographer? 
Should you stick to your budget and rely on your in-house teams?   ��

To put your mind at ease, this article explores how you can use the right tools to help your non-technical teams and subject matter experts produce engaging corporate video content. 

What is brand video production? ��

Brand video production aims to communicate a company’s values and identity to viewers by creating high-quality corporate videos. 

Organizations create corporate videos to communicate a specific message. There are many different types of corporate videos, including product demos, explainer videos, company culture videos, and advertisements. 

In addition to communicating a specific message, these videos are also designed to achieve a specific desired outcome, such as boosting employee engagement, brand awareness, or sales. 

Importance of high-quality corporate video production��

High-quality corporate videos can help you build strong relationships with your target audience and boost your video marketing efforts. Compared to images and text, videos are better at grabbing and holding the viewer’s attention. This makes them great for communicating your message. 

Video content also promotes loyalty and trust with your target audience by eliciting positive emotions through the combination of narrative, sound effects, and visuals. Top-tier videos are easily shared across various platforms, boosting their ability to promote visibility and awareness. 

More importantly, videos enhance conversions by catering to customer pain points and clearly detailing services and products. They also increase the amount of time visitors spend on your website, boosting its SEO rankings as a result. 

Strategies and ideas for different types of corporate videos��

There are many different types of corporate videos. Each one is designed to achieve a different goal. Here’s a breakdown of the main types of videos and ideas on how you can boost their quality.  

1. Origin story videos��

These videos tell a positive and inspiring story of how the organization was founded. An origin video can contain details about the founding members, their reasons for starting the company, the obstacles they faced, and their successes. 

A great origin story should be authentic, creative, and emotional, showcasing your brand’s purpose and vision. For the best outcome, consider hiring a creative copywriter and storyteller when creating an origin story video.  

2. Commercials and video ads ��

Video ads are designed to promote a service or product. They are one of the most common types of corporate videos and typically range between 15 seconds and 2 minutes in length. These videos can be used on a variety of platforms, including social media, TV, and YouTube. ��

A good commercial should grab the viewer’s attention in the first few seconds and retain it for the rest of the ad. These videos should also be concise and free of any filler material. They should also have a clear call to action. 

3. Product demo videos��

A product demo video is the way to go for companies looking to show off new product functionalities and features. These videos help customers envision the usefulness of a product or service by showing how features can be applied in practical scenarios. 

In addition to featuring simple instructions on how to use the service or product, these videos should include use cases of the product, relatable pain points, and practical advice and examples. 

4. Corporate safety and training videos��

These videos promote workplace safety and teach new skills to employees. Data protection, workplace hazards, and fire safety are some of the main areas addressed by safety videos. Training videos can also teach new skills, such as how to use the latest software solutions and handle daily processes. 

Some of the hallmarks of engaging safety and training videos include the use of easy-to-memorize visual elements, step-by-step instructions, and concise and straightforward advice. 

5. Customer testimonials ��

These videos feature genuine customers detailing their experience using a specific service or product. They are essential for building credibility and trust. 

A captivating customer testimonial video should use evocative and descriptive language, genuine descriptions of how the product made the customer feel, and a clear and heartfelt explanation of the outcome achieved. The video should also compare the product or service to competing options, positioning it favorably. 

6. Broadcast meetings & events

Broadcasting meetings and corporate events allow organizations to connect with employees, stakeholders, and external audiences in real time, ensuring key messages are delivered clearly and effectively. Whether it’s an all-hands meeting, a product launch, or a thought-leadership panel, live-streamed events create opportunities for engagement, transparency, and brand credibility.

A well-produced broadcast meeting or event should focus on:

• Clear audio and visuals – Poor sound or video quality can make even the most compelling content ineffective. Invest in good microphones, lighting, and reliable streaming platforms to maintain professional production standards.

• Engaging presentation formats – Incorporate multi-camera setups, live graphics, and pre-recorded segments to keep viewers engaged. Switching between speakers, showcasing slides, and integrating audience questions in real time can elevate the experience.

• Interactive elements – Encourage audience participation through live Q&A sessions, polls, and chat interactions. This fosters a two-way conversation rather than just a one-way broadcast.

• On-demand accessibility – Not everyone can attend a live event. Make sure recordings are available afterward, allowing employees, clients, or prospects to revisit key moments at their convenience.

With the right tools and workflows, even non-technical teams can take control of event broadcasting. Platforms like Quorum simplify live production, making it easier to deliver professional-quality streams without the need for extensive technical expertise.

Empowering non-technical staff to produce engaging video content��

The video production process involves several important steps, including pre-production, production, and post-production. Suppose you are producing videos that offer a significant return on investment once they are distributed to the target audience (like video ads). In that case, you can justify the cost of hiring a corporate video production company to handle your content creation. 

However, if the content does not have a visible return on investment (say, an origin video), you might be better served by an in-house video production team. 

By providing your in-house team with powerful yet easy-to-use video production automation tools like Quorum, you can empower them to create high-quality video content and enhance your organization’s corporate live-streaming efforts. With this tool, your in-house team and subject matter experts will have complete control over the production process, ensuring that you end up with a highly accurate and informative video. 

Build your brand image with high-quality video��

Are you ready to give your in-house team the tools they need to create top-quality corporate videos? Contact ��ý Video today to discover how to make this a reality.  

The post How to use corporate video production to build your brand�� appeared first on ��ý Video.

How to record and broadcast conference video ��

��ý Video Team — Thu, 20 Mar 2025 17:25:25 +0000

Tens of millions of meetings are held in the U.S. each day. However, since employees can only recall a fraction ( after an hour of leaving the meeting) of what is discussed, a huge chunk of the valuable information exchanged is lost.  

While summaries and minutes can help boost information retention, they fail to capture the details of screen sharing, whiteboards, and other visual aids and reproduce the nuances of conversation. 

To overcome these issues, many organizations record their meetings using various video conferencing room solutions. 

Recording conference videos has several benefits. First, attendees can direct all their attention to the meeting. Second, anyone absent from the meeting can follow everything that happened by watching or listening to the recording. Third, video conference recordings can enrich an organization’s shareable content on social media and other platforms.��

Strategies to record and broadcast high-quality conference video��

Conference video production can be done in various ways, including the following.

1. Screen recording applications ��

Screen recording applications can be used to record meetings. These applications are designed to capture both audio and video. They can also record your entire screen or just a part of it. 

To record and broadcast your conference:  

Choose a reliable screen recording software and install it on your devices
Launch the software and adjust the audio and video settings to your liking
Commence the video meeting and set the software to capture the conference window
Start recording – everything that appears on your window will be recorded
At the end of the video, stop recording and save the file

2. Video conferencing platforms ��

Various video conferencing solutions feature built-in recording capabilities, which allow users to record video conferences. Although each platform has different recording features, they all offer a simple way of capturing video and audio during meetings. Zoom Rooms is among the most commonly used video conferencing room solutions. 

To record meetings using these platforms, you will need to:

Get a solution with a recording feature
Start recording your meeting by locating the recording feature and hitting the record button
Finish recording the meeting and save the file

3. Hardware solutions ��

You can record videos using dedicated hardware devices. Often equipped with additional in-built options such as storage and microphones, these conference room AV systems are primarily designed to capture video and audio. 

To record and broadcast meetings using hardware devices, you will need to:

Acquire suitable hardware devices/systems
Connect the devices to your conferencing system or computer
Adjust the settings to match your audio and video preferences
Start recording when the meeting/conference commences and stop when it ends

4. Third-party recording and broadcasting software��

If your conferencing system does not have a recording feature, or you need more powerful recording capabilities, consider using third-party recording software. These solutions come with additional features like editing and post-production processing. To capture the best video, ensure you have the best camera placement. 

Steps to record conference video using this strategy:

Get a solution that matches your needs and is compatible with your existing video-conferencing AV equipment 
Install the software and configure the settings
Start using the recording and broadcasting software

Turn any conference into value-driving content ��

Today’s advanced video conferencing and event AV systems make turning any conference or meeting into valuable content easy. These feature-rich tools simplify every step of the conference video production process, from set up to recording and broadcasting to post-production and processing. 

Tools like Quorum are designed to simplify the process of producing and broadcasting high-quality video through automation. 

This advanced tool allows inexperienced users to produce professional-grade videos. Quorum is created for use in situations where the sitting position of everyone being filmed is known in advance, such as meetings and conferences. The tool simplifies and automates the process of selecting and highlighting marks/speakers.

This tool is embedded with ��ý XPression to help you create stunning visuals and display additional information (like job titles and names) about speakers in the lower third of the screen. ��

Record and broadcast conferences like a pro

Capturing high-quality videos of your meetings and conferences can boost information retention and enrich your company’s shareable content. Contact ��ý Video today to learn how to transform your conference video production process.

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Corporate AV Archives — ������ý Video